Health Service Discounts Wrapped: Your 2024 in Shopping and Saving has arrived.
As the year comes to a close, it’s time to reflect on and celebrate how you have shopped, saved, and made the most of exclusive deals all year long with Health Service Discounts Wrapped.
Are you ready to find out how you’ve been shopping and saving all year long? From top savings moments and popular brands to cashback earned, let’s take a look at 2024.
💰 Savings by Generation: Who Saved the Most in 2024?
Do you see how you never paid full price? Very mindful, very demure.
We know you’ve been working late because you’re a healthcare workerrrrrr, so it’s no surprise that each generation has its own unique approach to shopping and saving.
Whether you’re a Gen Z bargain-hunter, a Millennial cashback enthusiast, or a Gen X budget pro, 2024 proved that saving knows no age limit.
Let’s see how each generation made the most of Health Service Discounts this year!
👩🎓 Gen Z (Born 1997–2012)
Trendsetters with an Eye for Deals
The Gen Z girlies spent 2024 holding space—for new clothes, obviously. They girl-mathed their way through their fave brands, upgrading their wardrobes one discounted haul at a time. Meanwhile, the Gen Z guys were all about those gym gainz gainz gainz—hitting the weights and hitting the style game hard. And everyone else? Simply living in their shopping era (Savers Version).
Top Brands Loved by Gen Z:
- Fashion: LOOKFANTASTIC, JD Sports, and Nike.
- Tech: Apple and Amazon.
- Travel: Budget-friendly holidays with Booking.com and TUI.
💼 Millennials (Born 1981–1996)
You were in your ‘Treat your self’ era
Millennials know a thing or two about maximizing value—after all, they’re the generation that survived dial-up internet and avocado toast slander. Whether they were turning their homes into Pinterest-worthy havens with Dunelm or planning family getaways that rivalled their childhood caravan holidays (but way fancier) with Jet2holidays, Millennials proved once again they’re big on saving.
Top Brands Loved by Millennials:
- Home & Lifestyle: Dunelm and Amazon.
- Travel: Jet2holidays and Holiday Extras.
- Wellness: LOOKFANTASTIC and Pandora.
🏡 Gen X (Born 1965–1980)
Smart Shoppers and Savvy Planners
Gen X was out here making money moves with savvy shopping—every purchase had to be worth it. From planning epic vacations (without the trauma of a road trip) to upgrading their homes with Hotpoint appliances (because who needs another round of fixing the broken fridge?), they mastered the art of balancing quality and savings—just like they balanced dial-up internet with their first flip phones.
Top Brands Loved by Gen X:
- Travel: TUI, Hoseasons, and Holiday Extras.
- Home: Hotpoint and Dunelm.
- Fashion: JD Sports and Sports Direct.
👴 Baby Boomers (Born 1946–1964)
Masters of Long-Term Savings
Baby Boomers were all about big-picture savings—snagging cashback and discounts at trusted brands. From scoring dream vacation deals to tech upgrades, they totally lived up to their “silver surfer” title. Apple, Dell, Samsung, eBay? Just a few of their tech-savvy faves.
Top Brands Loved by Baby Boomers:
- Travel: Haven and Booking.com.
- Lifestyle: Amazon and Dunelm.
- Health & Beauty: LOOKFANTASTIC.
👨⚕️ 👩⚕️Which job role used the most discounts?
Who mastered the art of saving this year?
2024 has been a year of savvy savings, with different groups of individuals finding unique ways to maximize their discounts. From NHS-savvy savers to students with saving hacks, here’s a closer look at the top discount legends.
💥 2024’s Discount Legends! 💥
Who mastered the art of saving this year?
💙 NHS Staff — Discounts are clearly your thing!
🏥 Private Healthcare Staff— Saving big, all year long!
🏅 Retired & Former Healthcare Heroes — Racking up the savings one brand at a time!
🎓 Students — Smart savings, all day, every day!
Whatever your role, one thing is clear: smart shopping shows that every penny saved makes a difference.
💖 The Brands You Loved the Most
This year, your favourite brands truly shone! From trusted high-street staples to luxury favourites, here are some of the most loved brands that had you clicking “Add to Basket”:
It’s safe to say that 2024 was the year of balancing life’s essentials with a touch of indulgence.
💰 How Much Cashback Did You Earn?
What’s the vibe you bring to the function? Discounts and savings, obviously.
Your cashback savings were nothing short of impressive! Through Health Service Discounts, thousands of members earned cashback just for shopping as usual with their ode cashback card.
In the last 12 months, ode cashback cardholders earned over £2.4 million in cashback! Cashback was earned on:
- Groceries 🛒
- Travel ✈️
- Fashion 👗
- Tech 💻
- Dining Out 🍽️
What’s your top cashback category? Share your wins and celebrate!
Did you know:
- Cashback from your favourite retailers can often add up to enough for a family day out or a treat for yourself.
- Regular cashback earners save significantly more over time.
We hope you’re putting that extra money to good use, whether it’s splurging on a little something special or setting it aside for the future.
🏆 Which Region Used the Most Discounts?
Ever wondered which part of the UK is leading the charge in savvy savings? Our data has revealed some fascinating insights into which parts of the country used the most discounts:
Your Year of Smart Saving
2024 wasn’t just about saving money; it was about celebrating you. Every discount used was a testament to your commitment to making the most of your perks. So, as you look back on your Wrapped, take pride in how much you’ve accomplished. And remember, 2025 is just around the corner—new deals, exciting brands, and even more opportunities to shop smarter await.
Ready to Do It All Again?
Here’s to another year of smart spending and big savings. With Health Service Discounts, the savings never stop.
Start browsing this month’s top offers, or check out how much cashback you could earn on your next shop. Let’s make 2025 even more rewarding together!
Stay Connected
Don’t forget to share your Wrapped experience with us! What was your favourite deal of 2024? Which brands were your go-to? Share your savings stories on social media using #HSDWrapped and tag us.
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